Project Portfolio

Please check out my project portfolio below featuring some of my ALL-STAR clients. I have much more work that I have completed over the years, but these represent some of the bigger, more complex and high profile projects that I have had the pleasure to work on.

If there is something specific you would like to see from my past jobs, or if you have a project you would like to discuss, please contact me so we can get the conversation started!


Steve Conforti

Creative Director / Freelance Designer
office: 647.557.9372.


Client: James Neal, Edmonton Oilers (NHL)

This has been one of the most fun projects I've had – a website design for NHL All-Star James Neal. I originally built his site in HTML back when he was with the Pittsburgh Penguins, but after being traded to the Nashville Predators, I gave the website a much needed facelift and updated it to WordPress. Over the years I've had to re-skin the site a number of times as James moved from Nashville, to Vegas, to Calgary, and now onto Edmonton. I like the orange and blue, so let's hope he stays in Oil Country for a while!

  • • Oilers graphic

  • • logo

  • • Flames graphic

  • • Golden Knights graphic

  • • Predators Graphic

Client: Professional Women's Hockey Player's Association (PWHPA)

After the CWHL ceased operations in spring 2019, the best female hockey players in world joined forces to form the Professional Women's Hockey Player's Association (PWHPA). I was brought in from the beginning as the association's Marketing Consultant to help create the PWHPA brand, including logos, website and social media graphics. As the summer progressed I further developed the website, and helped style the Adidas jerseys and other merchandise. In the late summer, the PWHPA announced they were going on the road to showcase their game across North America with the Dream Gap Tour. I was tasked with setting up the DGT branding and creative for social media and website graphics, as well as all the event signage and programs.

  • Professional Women's Hockey Players Association • logo design

  • PWHPA puck

  • PWHPA • logo master sheet

  • PWHPA Jersey • front

  • PWHPA Jersey • back

  • PWHPA hat

  • PWHPA Dream Gap Tour • social graphic

  • PWHPA Exhibition Game • website / social graphic

  • PWHPA DGT Clinic • social graphic

  • PWHPA Live! • Social Graphic

Dream Gap Tour Showcase

design + print


Client: Toronto Argonauts

In early 2015, I was contacted by the Toronto Argonauts to help design the 2015 Season Tickets booklet. Working directly with the Director of Marketing, I conceptualized and designed the creative branding that would be carried throughout the team’s marketing for the season. As the season was coming to an end, the Argos required my services again to help create the newspaper ads, social media graphics, in-game graphics, programs, and some other miscellaneous graphics for the last few weeks of the season. I was also tasked with a few projects leading up to the 2016 season, including updating their website graphics, and stadium map for BMO Field. For the 2016 season I became a trusted print provider for the Argos, supplying them with roll-up (retractable)  banner stands, a-frame signs, and more.

  • Toronto Argonauts • 2015 Season Tickets booklet

  • A cross section of my Argos design work from 2015

  • Rogers Centre billboard ad

  • Rogers Centre billboard ad

  • Toronto Argonauts • Captain's Club t-shirt design

Game Day Graphics

social media and website ads/graphics


Client: Markham Thunder / CWHL

For 3 years Sports Marketing Allstars was proudly affiliated with the Brampton / Markham Thunder of the CWHL. I started off providing a few different items the first season, and after the team moved to Markham, SMA came on board as the official print supplier, providing discounted pricing for the team. While the team had another designer working with them, I provided additional design services when needed, including their inaugural program and their championship canvas print. As the 2018-19 season was wrapping up, I was approached to help with the Clarkson Cup Championship. I designed and printed the game programs as well as some signage.

  • 2018 CWHL Clarkson Cup Champions • Markham Thunder • canvas print

  • Various Markham Thunder printed material

  • 2019 CWHL Clarkson Cup branding

  • 2019 CWHL Clarkson Cup • program cover

  • 2019 CWHL Clarkson Cup • program

  • 2019 CWHL Clarkson Cup • Team Signs

  • Brampton Thunder • Team Hockey Card Set

Client: Laura Stacey, Team Canada/PWHPA

Through my time working with the Thunder I was lucky to meet Team Canada Olympic Silver Medalist, Laura Stacey. Laura contacted me to help create her own personal logo as well a logo for her new charity event, LS7 Sticks In For Charity Road Hockey Tournament. For the past 2 years we've be proud to help provide the design and marketing for Laura's charity – from website, to jerseys, to signage, and social media graphics.

  • Laura Stacey LS7 Charity • Graphic

  • LS7 | Laura Stacey • logo

  • LS7 Sticks in For Charity • Logo

  • Sticks In For Charity • Social Graphic

  • Sticks In For Charity • poster

  • LS7 - Team Canada • Social Graphic

  • LS7 Charity • T-shirt designs

Miscellaneous Clients

Here are some miscellaneous projects and jobs that I thought were worth sharing too!

  • • website design

  • Faceoff to Fight Cervical Cancer charity • logo design

  • Faceoff To Fight Cervical Cancer charity • event management + branding + website + print

  • Miscellaneous print and promo items

  • Melissa Boufounos, OCR • postcard design + print

  • Rebecca Vint, Buffalo Beauts • Social Graphic