Please check out my project portfolio below featuring some of my ALL-STAR clients. I have much more work that I have completed over the years, but these represent some of the bigger, more complex and high profile projects that I have had the pleasure to work on.
If there is something specific you would like to see from my past jobs, or if you have a project you would like to discuss, please contact me so we can get the conversation started!
Creative Director / Freelance Designer
Client: James Neal, Edmonton Oilers (NHL)
This has been one of the most fun projects I've had – a website design for NHL All-Star James Neal. I originally built his site in HTML back when he was with the Pittsburgh Penguins, but after being traded to the Nashville Predators, I gave the website a much needed facelift and updated it to WordPress. Over the years I've had to re-skin the site a number of times as James moved from Nashville, to Vegas, to Calgary, and now onto Edmonton. I like the orange and blue, so let's hope he stays in Oil Country for a while!
Client: Professional Women's Hockey Player's Association (PWHPA)
After the CWHL ceased operations in spring 2019, the best female hockey players in world joined forces to form the Professional Women's Hockey Player's Association (PWHPA). I was brought in from the beginning as the association's Marketing Consultant to help create the PWHPA brand, including logos, website and social media graphics. As the summer progressed I further developed the website, and helped style the Adidas jerseys and other merchandise. In the late summer, the PWHPA announced they were going on the road to showcase their game across North America with the Dream Gap Tour. I was tasked with setting up the DGT branding and creative for social media and website graphics, as well as all the event signage and programs.
Dream Gap Tour Showcase
design + print
Client: Toronto Argonauts
In early 2015, I was contacted by the Toronto Argonauts to help design the 2015 Season Tickets booklet. Working directly with the Director of Marketing, I conceptualized and designed the creative branding that would be carried throughout the team’s marketing for the season. As the season was coming to an end, the Argos required my services again to help create the newspaper ads, social media graphics, in-game graphics, programs, and some other miscellaneous graphics for the last few weeks of the season. I was also tasked with a few projects leading up to the 2016 season, including updating their website graphics, and stadium map for BMO Field. For the 2016 season I became a trusted print provider for the Argos, supplying them with roll-up (retractable) banner stands, a-frame signs, and more.
Game Day Graphics
social media and website ads/graphics
Client: Markham Thunder / CWHL
For 3 years Sports Marketing Allstars was proudly affiliated with the Brampton / Markham Thunder of the CWHL. I started off providing a few different items the first season, and after the team moved to Markham, SMA came on board as the official print supplier, providing discounted pricing for the team. While the team had another designer working with them, I provided additional design services when needed, including their inaugural program and their championship canvas print. As the 2018-19 season was wrapping up, I was approached to help with the Clarkson Cup Championship. I designed and printed the game programs as well as some signage.
Client: Laura Stacey, Team Canada/PWHPA
Through my time working with the Thunder I was lucky to meet Team Canada Olympic Silver Medalist, Laura Stacey. Laura contacted me to help create her own personal logo as well a logo for her new charity event, LS7 Sticks In For Charity Road Hockey Tournament. For the past 2 years we've be proud to help provide the design and marketing for Laura's charity – from website, to jerseys, to signage, and social media graphics.
Here are some miscellaneous projects and jobs that I thought were worth sharing too!
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